Summing up Trustly Casinos with Aristocrat Software by Trustly Casinos
Who Are Aristocrat?
Australia is a continent with many renowned gaming software development companies, and Aristocrat certainly belongs on the list. The company is based in a suburb north of Sydney in New South Wales, but it is now a worldwide operation. It is listed on the Australian Stock Exchange (ASX), with shares valued at around AUD $26 (about £15) at the time of writing.
With a total of around 5,000 employees on its books, the company has major offices in Las Vegas, with further development outposts elsewhere within the United States, and also in India and the United Kingdom. Its games are available in around one hundred different countries across the globe. It produces games for a range of different markets, including for land based casinos, online gaming and social gaming.
Aristocrat – A Look At The Brief History
The company was founded back in 1953, so it has quite a long history compared to the youthfulness of so many of its contemporary rivals. Back in its very first decade, it was revolutionising the casino industry – not with amazing new software, but by developing self-lubricating mechanical fruit machines. It also developed the world’s first mechanical Poker machine.
The 1960s saw the beginning of the company’s worldwide expansion, with new satellite offices opening in the United Kingdom and Las Vegas in the United States. The following decade saw yet more innovative five reel slot machines hit the market as the company continued to grow rapidly.
A big step forward came toward the end of the 1970s, when Aristocrat made the move from mechanical machines into the modern electronic era. The company introduced its first all-electronic machine, called ‘Wild West’ in 1979.
The 1980s were a time of great change, but also consistent growth for the company. New technologies were being introduced all the time, as the increasing power of microchips and capacity of computer memory made ever more innovative gaming machines to be manufactured. Growth continued throughout the 90s, with further technological developments. Indeed, this increasing industry influence enabled Aristocrat to go public in 1996, when the company achieved its first listing on the Australian stock market.
The early 21st Century saw further moves to consolidate the company’s international expansion. Gaming licences were signed enabling the company to operate within the US state of Nevada, with its Las Vegas office becoming the largest in the Aristocrat operation. It also began operating in Macau, adding South East Asia to its rapid geographical expansion.
Despite the extraordinarily rapid growth in online gaming in the current century, the company continued to focus more on its land based markets. It was not until 2013 that Aristocrat began to really expand its online and digital operations. This was the year it acquired the London based outfit Product Madness, who were responsible for a wide range of online games. They were particularly strong in the production of social games, mobile games and apps – a completely new area for Aristocrat. The new company was a good fit for the company, enabling them to use their own real world gaming designs in a new market, and also to utilise the innovative expertise of their youthful acquisition.
Further takeovers of other online gaming outfits have enabled Aristocrat to consolidate its strong position in the online and social gaming industry. These include the US based Video Gaming Technologies (VGT) and Big Fish, plus the Israeli / European gaming company Plarium Global.
The Aristocrat Games Library
Aristocrat are responsible for the design of hundreds of superb slot games, but many of these are slot machine games rather than online. Which of their designs are available for online players is dependent on both the company itself deciding which games to convert and release for the online market, and also on the casino operators themselves. Even if your chosen casino has decided to licence Aristocrat slots, there will be a wide range of titles from which to choose.
With so many great games on their roster, it is no surprise that there is a game for everyone – all the major genres are covered in depth and even some of the more niche themes have a variety of options. Some of the company’s better known titles include Big Ben, Queen of the Nile, Temple of Zeus and White Wizard. More niche titles include the inevitable Aussie kangaroo themed Big Red, and the impressive Buffalo.
Aristocrat are also renowned for their many officially licenced games. These can be from the TV and movie world, but also the music business. Iconic TV series and movie themed games include Downton Abbey, Dumb and Dumber, Game of Thrones and My Cousin Vinny. Officially licenced music slots include games featuring the B52s, Britney Spears, Mariah Carey and the Rolling Stones.
Aristocrat is one of the international giants of the worldwide gaming industry. The majority of its income continues to be derived from its real world operations, but with CEO Trevor Croker at the helm, the company’s future looks rosy. Its excellent online games are attracting more and more casino operators to include their games in their ranges. The company’s own in-house games design team and its wealth of bought in talent means that the company should be producing excellent games for years to come. Look out for them at your chosen casino.